This is where the staff of the Reeve Foundation is sharing up-to-the-minute information and putting some context around the news affecting the spinal cord injury and paralysis community. Not to mention insight into what's going on here at the Foundation.
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The Reeve Foundation unveils a 115-square foot display window today at 10 Rockefeller Plaza. Symbol of Christopher's dream that millions may walk again.
The window space, which was donated by EHE International, will prominently feature Christopher Reeve's wheelchair throughout September, which is Spinal Cord Injury Awareness month, to help generate awareness of spinal cord injury and paralysis and inspire and galvanize passersby to support the Reeve Foundation's work.
Christopher Reeve's "empty wheelchair" window will be on display for the public throughout September to coincide with Spinal Cord Injury Awareness Month, beginning Tuesday, September 3 and continuing through Monday, September 30.
Appropriately, this includes the date of Christopher Reeve's birthday on September 25.
The following is copy all displayed on the window:
This is the wheelchair Christopher Reeve spent the last nine years of his life in, paralyzed from the neck down after a riding accident. He always dreamed of the day he, and millions of others, might walk again. From this chair, he worked tirelessly to make that happen, giving speeches, appearing before Congress, traveling the country to inspire and encourage others.
Today, Christopher’s dream has the promise of becoming real.
The Christopher & Dana Reeve Foundation is funding a groundbreaking new procedure called Epidural Stimulation Therapy. Just as a body’s power can be turned off, epidural stimulation enables it to be turned back on. Small electrical pulses reawaken nerve cells in the spinal cord, substantially improving an individual’s quality of life.
If you’d like to learn more, go to www.ChristopherReeve.org.
Text “REEVE” to 20222 to make a $5 donation. Charge will be applied to your next cell phone bill.
We’re about to turn a corner. There’s new hope for everyone living with paralysis. Christopher didn’t live to see this day. But he imagined it in his mind many times.
A world of wheelchairs.
All of them empty.
The display was created pro-bono by a talented and creative team at BBDO New York, and is intended to both increase awareness of spinal cord injury as well as to encourage onlookers to help fulfill Christopher Reeve's dream by donating to the Reeve Foundation.
Read the official press release.